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Jio investment Google's fresh attempt at India's entry-level smartphone market

The two companies will together rethink on how to upgrade millions of users to smartphones with internet connectivity and collaborate to develop 4G/5G smartphones with an optimised Android operating system and Play Store for downloading apps

twitter-logoNidhi Singal | July 15, 2020 | Updated 20:44 IST
Jio investment Google's fresh attempt at India's entry-level smartphone market
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Of Rs 75,000 crore of the India Digitisation Fund that Google plans to invest in India in the next five to seven years, Rs 33,737 crore will be invested in Jio Platforms. The transaction, subject to regulatory and other applicable customary approvals, will be aimed at tapping the affordable smartphone market yet again.

"India is the second largest smartphone market in the world and still underpenetrated relative to many other markets (40 per cent smartphone penetration). This presents a big opportunity for ecosystem players and companies including Google, which are eyeing growth opportunities in this market. Today's investment in Jio  is surely not a surprise when compared to the underlying opportunity. This can be leveraged in many ways especially with a partner like Jio which has strong platform ambitions to scale not just in India but globally as well," says Tarun Pathak, Associate Director, Counterpoint Research.

The two companies will together rethink on how to upgrade millions of users to smartphones with internet connectivity and collaborate to develop 4G/5G smartphones with an optimised Android operating system and Play Store for downloading apps. However, this isn't the first time when the two companies are trying to capture the entry-level market. In September 2014, Google had rolled out its Android One platform with Indian brands Micromax, Karbonn and Spice. The sub-Rs 5,000 smartphones from all the three brands were almost identical with a 4.5-inch display, 1GB RAM with 4GB internal storage, a 5MP camera and a 1700mAh battery. Launched with high hopes, these Android One devices weren't popular among consumers. And soon, Android One was all about near-stock version of Android, minus the affordability tag, with an increasing number of brands including HMD adopting the platform.

On the other hand, Jio too has been trying to capture a share of this untapped market. The LYF Android smartphones were priced at less than Rs 6,000, and over 5 million units of Jio's smart feature phones with access to YouTube, WhatsApp and Facebook, and 4G network, were sold in less than two years.

"The affordable entry-level smartphone play, in association with Google, has the potential to unlock and fuel the growth of entry-level smartphone market. There was a vacuum in the entry-level smartphone segment. Both players have, in the past, tried to focus on this segment with limited success.  The new partnership will be an attractive value proposition to drive forth affordability, accessibility and availability of smartphones, and in doing so, will further fuel India's digital economy," says Prabhu Ram, Head- Industry Intelligence Group (IIG), CMR.

Reliance's Jio Platforms has raised a series of funding over the past two months. Google's investment will translate into a 7.73 per cent equity stake in it on a fully diluted basis.

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