Paytm has created new categories for digital payments in India

Paytm has created new categories for digital payments inIndia with its recently launched use-cases including tolls, hospitals,diagnostic centers, canteens and parking among others, after ensuring strongadoption in the offline world.

Within months of launch, Paytm has witnessed significantadoption across its newer categories. After enabling toll payments at 6,000+lanes across all national, state and city tolls, the company is alreadyregistering more than 20,000 transactions a day and aiming to reach a 2 milliontransactions a month by end of this fiscal year.

All major pathology labs, diagnostic centers, pharmacies andhospitals like SRL, Thyrocare, Dr. Lal Pathlabs, 98.4, Fortis, Max, Medanta andApollo Group Hospitals currently accept Paytm as their preferred paymentmethod. Registering more than 75,000 transactions a day, they are looking toachieve more than one million transactions a day within the category.

Parking lots and corporate cafeterias are also now enabledwith Paytm. Reaching more than 1.5 lac corporate employees on a regular basiswith its cafeteria partnerships, the company has reached out to largecorporates across all metros.

Speaking on the development, Kiran Vasireddy, Snr. VicePresident - Paytm said, "We are getting phenomenal response to all the newuse-cases that we had launched in 2016. This points at the immense opportunityfor mobile payments. As Paytm starts to be accepted everywhere from temples tomandis and beyond, we will continue to drive strong growth in all our existingcategories and will launch newer use-cases to help hundreds of millions of peoplego cashless in our country."

Paytm has also partnered with over 2500 automobile servicecenters across Hyundai, Honda and Mahindra to enable QR code-based payments ateach of these outlets. The company had added new use-cases like diary outlets,apartment maintenance and traffic challan.

The company has also expanded its offline network to over2.8 million merchants. It has also set bolder targets in merchant acquisitionto ensure consumers have more shops in their neighborhood accepting Paytm,while merchants have more customers willing to pay using Paytm.

The company has enabled its payment solution at severalbrand outlets across India. Leading brands including Shoppers Stop, Hypercity,Lifestyle, The Body Shop, Arrow, Nautica, Marks & Spencers, Lifestyle,Maxx, Aurelia, Colour Bar, Nike, Lotto, Sports Station, United Colors ofBenetton, 24*7, Mothercare, Sunglass Hut, Pure Home, Archies and Reebok andother stores now accept Paytm. This has helped thousands of new customers to gocashless while shopping at their favorite stores.

Paytm has also enabled self-declared merchants across thecountry to accept up to Rs. 50,000 directly in their bank accounts. Paytm hasalso promised to keep bank transfer rates at 0% till the launch of the PaytmPayments Bank, which will in turn allow users to transfer money to theirPayments Bank account at zero fee.