Abhik Sen

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abhik.sen@aajtak.com

A journalist with over 15 years' experience in media and a masters in English Literature, I have varied interests in technology, business, science, law, food and travel

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Many leading Chinese smartphone makers in the Indian market have launched sub-brands or second brands to appeal to newer demographics. What lies ahead?

From Realme to POCO: How Chinese smartphone majors are using sub-brands to cater to India's new demographics

by Nidhi Singal |May 4, 2023

Many leading Chinese smartphone makers in the Indian market have launched sub-brands or second brands to appeal to newer demographics. What lies ahead?

Bots that chat with you and help you buy stuff are the new rage in e-commerce

How WhatsApp, JioMart-type chatbots are the new rage in e-commerce

by Abhik Sen |Feb 20, 2023

Bots that chat with you and help you buy stuff are the new rage in e-commerce

Yvette Cameron, Senior Vice President of Global HCM Product Strategy at Oracle

'I see more of moonlighting as people look to expand their skills,' says top Oracle exec

by Abhik Sen |Nov 25, 2022

Yvette Cameron, Senior Vice President of Global HCM Product Strategy at Oracle, holds forth on hybrid work, moonlighting, and the changing expectations of the workforce

Advertising is Meta’s principal source of revenue in India.

Meta's ad revenue in India breaches $2 billion in FY 22

by Abhik Sen |Oct 17, 2022

Meta India reported total profit before tax in FY22 at Rs 440 crore, growing 116 per cent YoY, while its profit after tax grew 132 per cent YoY to Rs 297 crore, as per RoC data.

A pair of sneakers is functional and comfortable. Here are some that could also turn heads

Got Rs 1.5 lakh to splurge on a pair of sneakers? Here's just the thing for you

by Abhik Sen |Oct 7, 2022

A pair of sneakers is functional and comfortable. Here are some that could also turn heads

By his own admission, Jain is a self-taught musician (“I learnt from YouTube”) who plays the saxophone and piano.

The Power of Music: Tanmaya Jain's self-taught music therapy

by Abhik Sen |Sep 20, 2022

Tanmaya Jain, Founder and CEO of inFeedo, gets his dopamine fix from music

How are people bingeing on music? They are doing it on audio OTT apps—India currently has around 15 players in the space

Why Audio OTT Apps are Growing in India

by Abhik Sen |Aug 1, 2022

Cheap data and smartphone penetration are driving the growth of audio OTT apps in India, with the rise of regional content being the next big thing

Sheryl Sandberg spoke to Business Today about the India story, the country’s place in the Meta scheme of things, its partnership with Jio and gender diversity

As Meta's Sheryl Sandberg steps down, here's what she told BT about the India story

by Vidya S |Jun 2, 2022

Sheryl Sandberg is leaving Meta this fall. During BT's January edition this year, she spoke exclusively at length about the company's metaverse journey and about its big India plans. Take a look.