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Ather Energy slashes 450S electric scooter prices by up to Rs 25,000; see details

Ather Energy slashes 450S electric scooter prices by up to Rs 25,000; see details

The base variant's price has been reduced by Rs 20,000, while the Pro Pack variant enjoys a significant Rs 25,000 price drop.

Business Today Desk
Business Today Desk
  • Updated Jan 10, 2024 3:20 PM IST
Ather Energy slashes 450S electric scooter prices by up to Rs 25,000; see detailsAther 450S Electric Scooter

Ather Energy, the electric vehicle manufacturer, has initiated a significant reduction in the prices of its popular entry-level electric scooter, the 450S. The price slash amounts to a substantial decrease of up to Rs 25,000, marking a notable shift in the pricing strategy of the company.

As part of this strategic move, the base variant of the Ather 450S now flaunts a reduced price tag of Rs 1.09 lakh (ex-showroom, Bengaluru), while the more enhanced Pro Pack variant is now available at Rs 1.19 lakh (ex-showroom, Bengaluru). Specifically, the base variant's price has been reduced by Rs 20,000, while the Pro Pack variant enjoys a significant Rs 25,000 price drop.

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The Ather 450S stands out as an entry-level electric scooter renowned for its certified range of 115 kilometres and a top speed of 90 kmph. Boasting a suite of advanced features including FallSafe, ParkAssist, Emergency Stop Signal (ESS), and coasting regen, the scooter continues to allure consumers seeking a blend of performance and cutting-edge technology.

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Business Today Desk
Business Today Desk

Business Today brings you the latest news, views and analysis from the world of finance, economy, markets, corporates, startups, tech, and the digital economy. You can find everything from breaking news to deep dives to immersive essays and more on a variety of subjects across all formats - online, magazine, television, data visualisation, et al.

Published on: Jan 10, 2024 3:12 PM IST