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M&M renames Logan as Verito, drops Renault badge

M&M renames Logan as Verito, drops Renault badge

Mahindra & Mahindra on Monday said it has renamed the 'Logan' sedan as 'Verito', thus completely dropping the French automaker's badge from the entry level sedan.

Just over a year after breaking up its joint venture with Renault, Mahindra & Mahindra on Monday said it has renamed the 'Logan' sedan as 'Verito', thus completely dropping Renault's badge from the entry-level sedan.

"We are delighted to announce that the Logan will now be called the Verito. It will sport the Mahindra badge and emblem," the company said in a statement.

It, however, did not specify whether there has been a change in the price of the sedan.

Currently the Logan, which is available in both petrol and diesel variants, is priced between Rs 4.67 lakh and Rs 6.47 lakh (ex-showroom) as per the company's website.

Last April, M&M and Renault had agreed to part ways from their joint venture - Mahindra Renault Pvt Ltd - that was formed in 2005 to produce and sell the Logan in India as the car failed to meet expectations.

M&M had agreed to buy out Renault's 49 per cent stake in the JV for an undisclosed sum.

The French auto major, however, agreed to continue to support M&M and Logan through a licence agreement and supply key components, including the engine and transmission.

As per their understanding, M&M could use the Logan brand for 18 months after which it was to drop all the Renault badge from the product as well as dealerships.