JLR, Chery In Pact To Make E-Vehicles In China Under Freelander Brand

Shares of Tata Motors advanced on Jun 19 after the Tata group firm said its arm Jaguar Land Rover (JLR) and China's Chery have signed a letter of intent to develop electric vehicles in China. Under the contract, JLR will license the Freelander brand to Cherry-JLR (CJLR) – a 50:50 joint venture between Jaguar Land Rover and Chery Automobile Company, for creation of electric vehicles in China. JLR’s Freelander brand was a Land Rover vehicle which was successfully produced between 1997 and 2015. It was succeeded by the Discovery Sport in 2016. In reborn CJLR form, Freelander would be offering a range of mainstream electric vehicles, initially sold in China through a distinct network but over time destined for global export.