In a major move, U.S. President Donald Trump signed the ‘Take It Down Act’ into law, to strengthen digital safety and privacy. The bill criminalizes the sharing of non-consensual intimate imagery- whether real or AI generated and mandates platforms to remove such content within 48 hours of a victim’s request. The issue gained attention over the last few years as high-profile celebrities have become victims of deepfake technology. First Lady Melania Trump, played a key symbolic role in passing the bill, also signed the document. The bill received a strong bipartisan support. Introduced by Republican Senator Ted Cruz and Democratic Senator Amy Klobuchar, the bill passed the house in April by 409-2 vote. The bill responds to rising concerns over deepfake misuse, revenge porn, and child safety online. Amidst all he support the bill also stirred up criticism from digital rights organizations & Free speech advocates.