
Insurance preferences in India are changing rapidly as consumers become more focused on financial planning, wealth creation and long-term security. In an exclusive conversation with Business Today Group Editor Siddharth Zarabi, LIC CEO & MD R Doraiswamy explains how the insurer is adapting its product portfolio to meet evolving customer needs. He highlights the growing focus among younger consumers on wealth creation, unit-linked products and insurance protection. Doraiswamy also points to rising demand for retirement planning and annuity products as India’s demographic profile changes. He explains why LIC must continuously review and refresh its products to stay aligned with market preferences and emerging customer expectations.