The Good And Bad Of India’s EMI Culture – Sarthak Ahuja at India @100

At the Business Today India @100 event, Sarthak Ahuja, Director at Niamh Ventures and author, breaks down the rise of India’s EMI-driven consumption culture. From 70% of iPhones being bought on instalments to 27% of vacations being funded through EMIs, he explores the generational wealth factor, social media peer pressure, and the $3,000 per capita GDP inflection point that’s fuelling this surge in discretionary spending. Is this a sign of economic vitality or a financial bubble in the making?