Under Nandita Sinha, Myntra has transformed into a profitable, trend-first fashion destination built on speed, Gen Z focus, and tech-led disruption.
This MPW 2025 session — ‘Clicks, Care, Concrete & Chic’ — brings together some of India’s most influential women leaders transforming sectors as diverse as digital platforms, beauty, retail, real estate, and philanthropy. Moderated by Aabha Bakaya, the panel features Gunjan Soni, Country MD, YouTube India; Geetika Mehta, MD, NIVEA; Pushpa Bector, Senior Executive Director, DLF; Nandita Sinha, CEO, Myntra; and Dr. Payal Kanodia, Chairperson, M3M Foundation. The session explores how women leaders drive disruption across industries — from content ecosystems and consumer brands to large retail formats and digital-first marketplaces. With insights into innovation, inclusive decision-making, and future-ready organisational culture, the speakers decode what it takes to challenge legacy thinking while building new-age, scalable businesses. This conversation shines a spotlight on the unique creativity, empathy, and strategic acumen that women bring to leadership — and how they are reshaping India’s economic landscape. A must-watch for anyone interested in transformation, consumer behaviour, and the next decade of women-led business innovation.
The government’s recent crackdown on online dark patterns is showing results, with at least 26 major online brands declaring self-compliance. These brands include household names like Flipkart, Zomato, Swiggy, Myntra, MakeMyTrip, JioMart, Tata 1mg, and more. In an exclusive interview with Minister Prahlad Joshi, Business Today TV discusses the steps being taken to address this issue. Minister Joshi sheds light on how these companies are being held accountable. To further understand dark patterns and their implications, BTTV’s Aishwarya Patil breaks it down for you in this detailed explanation.
India’s creator economy is witnessing an unprecedented boom and YouTube is at the heart of it. With over 100 million videos uploaded last year and a thriving ecosystem of diverse, creative voices, the platform has become both a launchpad for new-age entrepreneurs and a powerful space for cultural storytelling. In this conversation with Business Today’s Riddhima Bhatnagar, Gunjan Soni, Managing Director of YouTube India, shares how the platform is fueling this growth through innovation, monetization, and AI-powered tools. She reveals that YouTube has paid over ₹21,000 crore to creators, artists, and partners in the past three years, underscoring how digital creativity is translating into real economic opportunity. Gunjan also talks about the YouTube Shopping Affiliate Program, which merges content, commerce, and creator trust enabling users to shop directly through videos. With partners like Flipkart, Myntra, Nykaa, and Purple, and a 250% growth in shopping-related watch time, YouTube is redefining shoppable video in India. Addressing how YouTube works with brands, Gunjan explains that the numbers themselves are convincing advertisers with strong engagement, conversion metrics, and growing viewer trust making creators powerful brand storytellers. By blending authenticity, innovation, and scale, YouTube is helping brands see creators not just as influencers, but as key partners in business growth.
YouTube deepens its e-commerce push by expanding YouTube Shopping in India, bringing new merchant partners and AI-driven creator tools to boost authenticity and monetisation.
Punjab National Bank (PNB) has announced a range of festive credit card offers running from October to December 2025, helping customers save on travel, shopping, dining, and daily essentials. The bank said the initiative aims to make Diwali spending more rewarding, with discounts across top brands and online platforms.
India’s credit card market is witnessing fresh innovation with the launch of two new products designed for digital-first consumers. Unity Bank and BharatPe have introduced the country’s first EMI-led RuPay credit card, offering flexible repayment options. Meanwhile, Flipkart and SBI Card have launched a cashback-driven co-branded card offering rewards across shopping, travel, and lifestyle expenses.
Bansal noted that enterprise-grade AI agents demand the best human talent working alongside LLMs to create solutions that can “dynamically evolve” and reshape industries.
The offers are available until August 10 via Flipkart, Myntra, Croma and other retailers.
CMF Buds 2 feature 11mm drivers, up to 48db ANC, while the CMF Buds 2 Plus are equipped with 12mm LCP drivers, LDAC support, and Hi-Res Wireless Audio certification.
Flipkart’s fashion platform Myntra is under the Enforcement Directorate’s scanner for alleged violations of foreign direct investment (FDI) norms worth ₹1,654 crore. At the heart of the probe are claims that Myntra used intermediary sellers to exert indirect control over inventory — an act that may breach India’s 100% FDI cap in marketplace models. The ED is investigating if this bypassed FEMA regulations by giving undue advantage to preferred third-party sellers. Myntra has denied all allegations, stating full compliance with Indian law.





