Ola's electric scooter has got over 1 lakh reservations within the first 24 hours of bookings opening in India making it the most pre-booked scooter in the world, the company said in a statement.
Ola had opened reservations for its electric scooter on July 15 and had set a price of Rs 499 for booking the scooter on its website. Ola claims its e-scooter would be class-leading in terms of range, speed, boot space, and technology.
Also Read: Ola Electric scooter launch in 20 days; to sport 4 colours
"I am thrilled by the tremendous response from customers across India for our first electric vehicle. The unprecedented demand is a clear indicator of shifting consumer preferences to EVs. This is a huge step forward in our mission to transition the world to sustainable mobility," Ola Chairman and Group CEO Bhavish Aggarwal said in the statement.
He also took to Twitter to share the feat achieved by the company.
In a way replicating the playbook of flash sales model deployed by a few popular mobile handset brands in India, Ola has stated that their scooters would be priced aggressively to make it widely accessible.
The company plans to reveal the features and price of the scooter in the coming days.
The scooter will be manufactured at the company's two-wheeler factory, being built in Tamil Nadu, the statement said, and the first phase of the Ola Futurefactory is nearing completion and will be operationalised soon, while the full capacity of 10 million vehicles per annum will be built by next year.
Copyright©2021 Living Media India Limited. For reprint rights: Syndications Today