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Zomato, Netflix, Cred, Axis Bank top Twitter's best brand campaigns in 2020

These companies have been chosen on the basis of their campaigns focused on launching their products, interactions with users or to inspire them to assist small companies tide through the coronavirus-induced slowdown

Netflix and Cred had most out-of-the-box campaigns aimed at connecting with their users and promoting their services respectively Netflix and Cred had most out-of-the-box campaigns aimed at connecting with their users and promoting their services respectively

After TikTok and YouTube, Twitter has also brought out a lowdown of top brand campaigns and tweets in the year 2020. Netflix, Cred, Zomato, Axis Bank and Star Sports were among the brands that had the most out-of-the-box campaigns.

These companies have been chosen on the basis of their campaigns focused on launching their products, interactions with users or to inspire them to assist small companies tide through the coronavirus-induced slowdown.

Here's are some of the most popular brand campaigns on Twitter:

Zomato's meme fest

Food delivery app Zomato has had one of the greatest Twitter engagements amongst its competitors due to the relatable food memes that they share on their platform.


#NetflixMatchmaker campaign

The online streaming giant Netflix unveiled an inventive hashtag #NetflixMatchmaker wherein customised emojis were available to serve a personalised experience to users on Twitter, helping them zero in on what web series or movie to binge on.

Whenever any user tweets an emoji with the hashtag #NetflixMatchmaker, they get rewarded with a content recommendation tied to that particular emoji.

CRED's campaign using Bollywood stars

The Kunal Shah-founded fintech startup CRED has utilised brand value of Bollywood stars like Madhuri Dixit, Daler Mehendi, Anil Kapoor, Govinda and Udit Narayan to promote their services.

Axis Bank's ReverseTheKhata  

Axis Bank's ReverseTheKhata campaign was aimed at helping small businesses and local vendors who faced the worst coronavirus pandemic. In its campaign, Axis portrays the bond between a vendor and its customers using the popular phrase 'khaate me likh do'. In this campaign, the maintenance of the khata is based on the trust shared between the two parties. The campaign video showed different phases of a customer-vendor relationship while urging a role reversal to support local vendors.

Uber India's #MoveWhatMatters

Another such campaign was launched by the ride-hailing company, Uber India. At a time when people wanted to stay indoors, Uber India's #MoveWhatMatters campaign surfaced.

This campaign urged people to stay safe in the four walls of their homes while their drivers continued to work shoulder to shoulder with India's essential workers. Not only this, the Dara Khusrowshahi-led behemoth also launched an Uber Care Driver Fund to support their driver-partners.

StarSports' #TrueLove

When the Indian Sports League and the Indian Premier League matches were on, Star Sports launched the #TrueLove campaign on Twitter, urging football fans to send in tweets with messages for their favourite footballers.

Also read: Bella Poarch, Charli D' Amelio, Nathan Apodaca: Most viral TikTok creators of 2020