After the 2019 World Cup semifinal loss, he trained with the Parachute Regiment for more than a monthMahendra Singh Dhoni will spend a lot more time with the Territorial Army now that he has retired, according to his longtime friend and business partner, Arun Pandey. Dhoni will be spending more time with the Territorial Army but will also focus on his commercial ventures and other commitments.
In most cases, an athlete's brand value takes a toss after retirement but that won't happen to Captain Cool, according to Pandey. Following the World Cup in July 2019, Dhoni had signed up with 10 new brands and this is a long-term thing. He also said that Dhoni's achievements are not individual in nature and are for the team and the country.