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Amazon opens first brick-and-mortar fashion retail store in LA

Amazon opens first brick-and-mortar fashion retail store in LA

The store, Amazon Style, located in Los Angeles, will use machine-learning technology to help customers find clothes and personalize recommendations.

Customers shopping on the Amazon app will also have the option to try out their selections at the physical store, and will be notified on the fitting room's availability. Customers shopping on the Amazon app will also have the option to try out their selections at the physical store, and will be notified on the fitting room's availability.

Amazon.com Inc said on Wednesday it had opened its first brick-and-mortar clothing retail store, as people start to venture out to shop following easing COVID-19 curbs.

The store, Amazon Style, located in Los Angeles, will use machine-learning technology to help customers find clothes and personalize recommendations.

Customers shopping on the Amazon app will also have the option to try out their selections at the physical store, and will be notified on the fitting room's availability.

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