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From ₹1 lakh lots to ₹100 crore masterpieces: How India’s art market is broadening

From ₹1 lakh lots to ₹100 crore masterpieces: How India’s art market is broadening

India’s art market is expanding across price points, from sub-₹1 lakh works attracting new collectors to marquee masterpieces fetching more than ₹100 crore. In 2025, auction turnover reached a decade-high ₹2,543 crore, while 4,057 of 5,059 lots offered found buyers.

Business Today Desk
Business Today Desk
  • Updated Sep 14, 2026 1:30 AM IST
From ₹1 lakh lots to ₹100 crore masterpieces: How India’s art market is broadeningThe latest data shows that the art market remained relatively range-bound between 2016 and 2020, when annual turnover stayed between ₹620 crore and ₹880 crore.

India’s art market is broadening across price points, with strong activity in entry-level and mid-market works coinciding with a sharp rise in high-value auction transactions. The secondary market’s turnover climbed to a decade-high ₹2,543 crore in 2025, from ₹792 crore in 2015, underscoring the expansion in both participation and value.

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The latest data from 360 ONE’s The Collector’s Guide shows that the market remained relatively range-bound between 2016 and 2020, when annual turnover stayed between ₹620 crore and ₹880 crore. Growth accelerated from 2021, gathered pace in 2022 and 2023, remained broadly steady in 2024, and then surged in 2025.

The breadth of demand is visible in auction volumes. In 2025, 5,059 lots were offered and 4,057 were sold, translating into an 80% sell-through rate. The ₹1 lakh–₹10 lakh segment accounted for 1,699 sold lots, making it one of the most active parts of the market. Another 1,287 lots sold in the ₹10 lakh–₹1 crore range, while 700 lots priced below ₹1 lakh were sold.

The activity at lower price points is significant because it indicates that the expansion is not confined to established collectors buying expensive works. The report specifically links the market’s decade-high turnover to strong underlying demand and growing interest from high-net-worth domestic collectors seeking to diversify into art.

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Price / Market Segment 2025 Data What it indicates
Below ₹1 lakh 700 lots sold Continued participation from new and entry-level collectors
₹1 lakh–₹10 lakh 1,699 lots sold One of the most active segments, showing broad-based demand
₹10 lakh–₹1 crore 1,287 lots sold Strong activity in the mid-market collector segment
Above ₹1 crore Data not separately disclosed in the report High-value works contributed significantly to overall turnover
Total lots offered 5,059 Indicates substantial auction-market supply
Total lots sold 4,057 Strong buyer participation
Sell-through rate 80% Healthy demand across the auction market
Total auction turnover ₹2,543 crore Decade-high; up from ₹792 crore in 2015
Paintings ₹2,279 crore Dominant medium, accounting for 47.5% of lots sold
Drawings/works on paper ₹20 crore; 1,397 lots High volume but considerably lower value than paintings
Sculptures ₹6.97 crore; 304 lots Smaller share of the auction market
M.F. Husain – Untitled (Gram Yatra) ₹118.84 crore One of the major high-value Indian art sales
V.S. Gaitonde – Untitled ₹67.08 crore Major benchmark for Indian modernist art
F.N. Souza – Houses in Hampstead ₹67.45 crore High-value international auction sale
Raja Ravi Varma – Yashoda and Krishna ₹167.2 crore Highest-priced Indian artwork sold at auction, according to the report

Source: 360 ONE, The Collector’s Guide.

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High-value works set benchmarks

At the upper end, meanwhile, Indian art is increasingly commanding prices running into tens of crores. The report’s list of the highest-selling South Asian masterpieces includes M.F. Husain’s Untitled (Gram Yatra), which sold for ₹118.84 crore at Christie’s in New York in March 2025. V.S. Gaitonde’s Untitled fetched ₹67.08 crore at Saffronart in New Delhi in September 2025, while F.N. Souza’s Houses in Hampstead sold for ₹67.45 crore at Sotheby’s in London the same month.

The record was pushed even higher by Raja Ravi Varma’s Yashoda and Krishna, which sold for ₹167.2 crore at Saffronart in Mumbai in April 2026, according to the report. The sale was described as the most expensive piece of Indian art ever sold at auction.

Paintings dominate value

Paintings remain the centre of this value concentration. They represented 47.5% of all lots sold in 2025 and generated ₹2,279 crore in value. Drawings and works on paper followed by volume, with 1,397 lots sold for ₹20 crore, while sculptures accounted for 304 lots and ₹6.97 crore.

The contrast between accessible lots and headline-grabbing masterpieces points to a market developing at multiple levels. Entry and mid-priced works are supporting wider participation, while marquee modernist and historical works are attracting global buyers and setting new price benchmarks. Together, these trends suggest India’s auction market is becoming deeper as well as more valuable.

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The report, however, covers public auctions and excludes private sales, primary-market transactions, unsold or withdrawn lots overall.

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Business Today Desk
Business Today Desk

Business Today brings you the latest news, views and analysis from the world of finance, economy, markets, corporates, startups, tech, and the digital economy. You can find everything from breaking news to deep dives to immersive essays and more on a variety of subjects across all formats - online, magazine, television, data visualisation, et al.

Published on: Sep 14, 2026 1:30 AM IST