LBS Case Study

Reinventing itself: The first Starbucks outlet in India in South Mumbai. (Photo: Rachit Goswami)

Updated : May 4, 2015

How Starbucks pulled itself out of the 2008 financial meltdown

This case study looks at how the world's largest coffee retailer achieved this turnaround by aligning its operations with customer demands through social media.

Smart strategy: Koreans 'virtually shopping' at a subway station (Image Courtesy : Lildoremi.org)

Updated : May 4, 2015

How Tesco virtually created a new market on a country's lifestyle

South Koreans have amongst the longest working hours in the world. UK's giant retailer sought to turn this to its benefit.

Updated : Sep 12, 2014

Haagen-Dazs had done its homework well for China

In the mid-1990s, the Chinese were highly price-sensitive consumers with little dairy in their diet. In walked Haagen-Dazs, pitching its full-fat ice cream at prices five times higher than in the US.

Updated : Sep 12, 2014

The story of remarkable transformation of Havaianas into a premium brand

Until the early 1990s, Brazil's Havaianas slippers were perceived as a poor man's product. In appearance, these slippers, made by Sao Paulo Alpargatas, are very similar to India's ubiquitous 'Hawai chappals'. A sharp drop in sales in 1993 forced the company to revamp the brand's image. Today, while it is still a product for the masses, Havaianas has come to be perceived as a premium brand as well.

Updated : Sep 12, 2014

Largest cut flower exporter Karuturi Global ventures into food business

This case study, by the London School of Business, explores the problems the company faced and how it continues to tackle the challenges.

Updated : Jul 9, 2014

How Nike's marketing strategies helped it become a global brand

Constant innovation has been the byword for Nike's success. This case study analyses the ever-evolving marketing strategies adopted by Nike to become a global brand.

Updated : Apr 4, 2014

How Gillette innovated and improved its market share in India

This case study looks at how Gillette innovated in India by tailoring advertising and inventing a new product development process to reflect local shaving habits.

<em>Photo courtesy: https://www.facebook.com/Baytcom</em>

Updated : Feb 1, 2014

How bayt.com emerged as the top job portal in West Asia

After failure stared at the founders of bayt.com, a West Asian job portal, following the dotcom bust of 2000. Yet today, bayt.com is the leading job portal of the region. Its traffic, revenue, job postings and profitability are higher than all its competitors combined. This case study looks at how the portal managed this transformation.

Updated : Dec 6, 2013

How IKEA adapted its strategies to expand and become profitable in China

This case study analyses how IKEA adapted its strategies to become profitable in China. It also assesses some lessons the company learnt in China that might be useful in India, where it plans to open its first store by 2014 and 25 stores in 10 to 15 years.

<em>Photo courtesy: www.facebook.com/Spotify</em>

Updated : Nov 8, 2013

Case Study: Spotify sets a benchmark with its social media marketing

The technology venture allows users to listen to music online and share playlists with friends. This case study looks at how Spotify evolved its use of marketing tools in keeping with the evolution of the music industry, as well as changes in the way companies and customers now communicate with one another.

Updated : Apr 2, 2013

How Kraft Foods made Oreo a global brand

For most of its 100-year existence, Oreo was America's best loved cookie. Faced with stagnation in the domestic market, Kraft Foods moved it into emerging markets where it made some mistakes, learnt from them and ultimately triumphed.

The main page of the Art of the Trench site

Updated : Jan 21, 2013

How Burberry capitalised on the social media revolution

In 2009, British luxury brand Burberry, like its competitors, was still unsure of how to build a valuable presence in social media. This case study looks at how it eventually capitalised on the new medium - without eroding the exclusive, aspirational qualities that are core to the world of luxury.