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Amazon tweaks new app logo after comparison with Hitler's moustache

The company had rolled out the redesigned app logo in January but soon after comparisons with a particular style of mustache.

twitter-logoAnkita Chakravarti | March 3, 2021 | Updated 13:44 IST

Highlights

  • Amazon has slightly altered its new logo for mobile shopping app after comparisons with Hitlerís moustache.
  • The company had rolled out the redesigned app logo in January.
  • Amazon tweaked the logo a bit after receiving unfavourable feedback from the users.†

Amazon has slightly altered its new logo for mobile shopping app after comparisons with Hitler's moustache. The company had rolled out the redesigned app logo in January but soon after comparisons with a particular style of moustache that was flaunted by Charlie Chaplin and Adolf Hitler, Amazon had to alter the logo.

Users found strange similarities between the Amazon logo and the toothbrush moustache that was popularised by Hitler and Chaplin. However, Amazon tweaked the logo a bit after receiving unfavourable feedback from the users.

"Amazon is always exploring new ways to delight our customers. We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their doorstep," an Amazon spokesperson told The Verge.

The app logo that had invited the ire of the users featured a brown cardboard box design with the strip of the tape posted on the top centre of the logo. The blue-coloured tape which is placed above the company's signature smiling "arrow" logo resembled the moustache of the famous dictator.

The moustache-style adhesive in the logo has now been replaced with a folded piece of tape that represents the joy of opening an Amazon package. But users on Twitter have dug out similarities of the redesigned logo with a popular cartoon character Aang from Avatar: The Last Airbender.

"I know the new amazon app icon is supposed to represent their packages but every time I see it I just see Aang from Avatar smiling at me," a Twitter user pointed out on Twitter.

Another user wrote, "Is it just me or does the new amazon app logo kind of look like aang.."

This is not the first time an e-commerce platform was pulled up for its logo. A month ago, Myntra had to alter its app icon after an NGO accused the logo of being offensive and derogatory towards women. Myntra changed the logo soon after it was approached by Police. Activist Naaz Patel in association with Avesta Foundation NGO filed a complaint against Myntra and urged the e-commerce platform to remove the logo. "We found that the logo was offensive in nature for women. Following the complaint, we sent an email to Myntra and their officials came and met us. The officials said they will change the logo in a month's time." DCP Rashmi Karandikar of Mumbai Police's Cyber Crime Department said

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