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Apple iPhone market share in India doubled, iPhone 11 and iPhone 12 prove popular

According to Counterpoint market research firm, Apple shipped over 3.2 million iPhone models in India last year.

twitter-logoIndia Today Tech | January 27, 2021 | Updated 12:21 IST
Apple will be announcing its financial results on Wednesday.
Apple will be announcing its financial results on Wednesday.

Highlights

  • Apple will be announcing its financial results for Q1 2021 on Wednesday.
  • Market research firms claim Apple had its best quarter.
  • Some of the older models that saw improved sales are iPhone 11 and iPhone XR.

On Wednesday, Apple will be announcing the financial results for its fiscal 2021 first quarter, and we may see the company doubling its market share in India in the quarter. The company is more than likely to mention the performance in markets like India. As per market research firms, the company saw an increase in sales of older iPhone models, including iPhone 11 and iPhone XR, among others.

According to the market research firms Counterpoint and CyberMedia reported by Techcrunch, Apple shipped over 1.5 million iPhone units in India. The financial results for its fiscal 2021 first quarter will include data till December 2020.

The research firms also add that the shipment figures were almost up 100 per cent year-on-year, which could mean that this could be the best quarter for Apple in India. Last year, Apple also opened its digital store in India, taking on the likes of e-commerce giants like Amazon and Flipkart.

The research firms also tip that while older iPhone models helped Apple push market share in India, it also got a boost from models like iPhone 12 and iPhone 2020.

In October, the Cupertino-based giant announced that its services and Mac revenue were at an all-time high. We expect some mention of iPhone units sold in India in the earnings call on Wednesday.

Market research firm claimed that Apple had shipped over 3.2 million iPhones in the country last year, which was up almost 60 per cent year-on-year.

"Apple is in the midst of our most prolific product introduction period ever, and the early response to all our new products, led by our first 5G-enabled iPhone lineup, has been tremendously positive," Tim Cook, Apple's CEO had said during the announcement of financial results for its fiscal 2020 fourth-quarter ending September 2020.

Apple has been proactively pushing its online store in India with unique offers for the market. The company in the Republic Day week announced a cashback offer where customers could get Rs 5,000 cashback offer on orders of Rs 44,900 or above. The company also announced lucrative No Cost EMI options for select banks to woo customers during the limited period sale.

The Cupertino-based giant has been offering Apple trade-in options in India since its online store launch under which customers can exchange their old iPhones or Android smartphones to lower the price of the new iPhone. Apple Store online is the company's one-stop solution for buying Macs, iPads, iPhones, Apple Watch, and accessories.

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