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Twitter layoffs: Elon Musk-led company fires 50 employees amid cost cuts

Twitter layoffs: Elon Musk-led company fires 50 employees amid cost cuts

This marks a significant decrease in the company's staff since Elon Musk's takeover, with at least a 70% reduction in the workforce.

Pranav Dixit
Pranav Dixit
  • Updated Feb 26, 2023 5:20 PM IST
Twitter layoffs: Elon Musk-led company fires 50 employees amid cost cutsElon Musk

Twitter has undergone yet another round of job cuts, resulting in the layoff of around 50 employees on Saturday. This marks a significant decrease in the company's staff since Elon Musk's takeover, with at least a 70% reduction in the workforce.

Multiple engineering teams were impacted by the recent job cuts at Twitter, as reported by The Information. These teams included those responsible for supporting advertising technology, the main Twitter app, and the technical infrastructure necessary to maintain the functionality of Twitter's systems.

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Twitter has been facing significant challenges in recent years, with declining user growth and increased competition from other social media platforms such as Facebook, Instagram, and TikTok. The company's revenues have also been under pressure, with advertisers seeking greater transparency and effectiveness in their advertising campaigns.

In response, Twitter has been focusing on improving its advertising offerings, including the introduction of new ad formats and targeting capabilities. The company has also been investing in its content and media partnerships, as well as developing new features such as Twitter Spaces, a live audio chat feature.

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ABOUT THE AUTHOR

Pranav Dixit
Pranav Dixit

I don’t just chase stories, I shape them. As an editor and journalist deeply immersed in both technology and luxury, I bring a sharp eye for detail, a bias for clarity over cliché, and a knack for finding the narrative that others miss. Whether I’m unpacking a flagship device or exploring the craftsmanship behind a heritage brand, I approach every piece with precision and purpose.

I’ve interviewed industry leaders from AI pioneers and watchmakers to whisky blenders and hoteliers, and I thrive on asking the kind of questions that lead to real insight, not recycled soundbites. My work bridges deep reporting with a clean, compelling editorial voice, crafted to resonate across platforms and capture the attention of the world’s most discerning audiences.

Published on: Feb 26, 2023 5:02 PM IST