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dr kiran j mahasuar
Dr Kiran J Mahasuar

Dr Kiran J Mahasuar

Dr Kiran Mahasuar is an Assistant Professor in the Strategy Area at SP Jain Institute of Management and Research (SPJIMR).
Paints is an industry that makes this logic unusually clear

Profitable growth in a price war: Why margin discipline matters more than market share in the paints sector

by Dr Kiran J Mahasuar |Aug 13, 2026

There is an emerging narrative which posits that the relevant moats in paints have already been broken, and against which margin discipline is held to offer little protection, but this reading is part...