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Does Hyundai Eon have it to beat competition in Maruti Alto, A-Star?

With its attractive pricing ranging between Rs 2.69 lakh and Rs 3.71 lakh (ex-showroom Delhi), the car seems to be pitted against other brands in this segment.

Hyundai Eon Hyundai Eon
Hyundai Eon, the new small car launched by the Korean auto major on Thursday, has set the small-car segment in India on fire. With its attractive price, ranging between Rs 2.69 lakh and Rs 3.71 lakh (ex-showroom Delhi), the car seems to be pitted against other brands in this segment, namely Maruti's Alto and A-Star, Honda Brio, Chevrolet Spark and Tata Indica.

Sensing the competition, Maruti Suzuki recently introduced limited editions of its highest-selling brand Alto, under the new name Alto Xplore. It loaded the car with new features such as an advanced double-din stereo with USB and Bluetooth, new body graphics, outside rear view mirrors (ORVMs) and sporty roof spoiler.

MUST SEE: Hyundai launches small car Eon

Eon has been launched in six variants - D-Lite, D-Lite (O), Era, Magna, Magna (O) and Sportz. The top-end variant comes with features such as music system, driver airbag, central locking, air conditioning, power windows and power steering.

Hyundai has invested Rs 900 crore on the development and production facilities of the latest entrant in the small car segment.