Is Artificial Intelligence A Threat To Human Intelligence In The Advertising World?

Watch as iconic ad guru Sir Martin Sorrell talks about the changing face of advertising and marketing sectors. He headed the WPP Group for 33 years and is now the Executive Chairman of S4 Capital. While Sorrell does not rule out the possibility of AI taking on more creative jobs, he says the transition will however take some time. In an exclusive conversation Rahul Kanwal, News Director, India Today & Aaj Tak, on the sidelines of the World Economic Forum in Davos, Sorrell emphasised that AI's capacity to learn difficult and ‘intelligent’ tasks should not be underestimated.