BMW’s Hardeep Singh Brar On India’s Luxury Car Boom & EV Sales Leadership

BMW India President & CEO Hardeep Singh Brar speaks to Business Today about the brand’s strong double-digit growth, surging EV demand, and how price drops have made luxury cars more accessible. With 21% of BMW’s sales now coming from electric vehicles against the industry’s 3.5%, the company is steering India’s luxury market into its next phase of electrified growth.