Motown Price War As TaTa, M&M Offer Massive Price Cuts On Their Flagship SUVs

It’s raining discounts on SUVs with Tata Motors and Mahindra announcing massive price cuts and discounts on their flagship models. Tata Motors cut the price of Safari and Harrier models by ₹50-70,000 for a limited time period on Jul 9. This is in addition to the discount of Rs 1.4 lakh the company is offering on the two models. In response, Mahindra also announced a price cut of Rs 2 lakh on its XUV700 AX7 variant. Industry sources say the price cut has been necessitated by the need to move dealer inventory which is piling up. Reports say that a slump in car sales in the first three months of FY25 has led to an inventory pileup of Rs 60,000 crore at auto dealerships. Analysts expect discounts on the slow-moving models to rise in the coming days.