Banks are becoming increasingly aggressive in the gold loan segment, raising competition for specialised gold loan NBFCs. Raju Dodti, Wholetime Director & COO, L&T Finance, explains how the company plans to stay competitive by focusing on customer centricity, transparency and trust. He says L&T Finance views gold not merely as a commodity but as an important family asset that must be kept safe and handled responsibly. The company aims to build its competitive edge through secure gold custody, transparent dealings and delivering everything promised to customers. Dodti says L&T Finance will focus on its own strengths rather than being driven by competition.
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