Rentomojo Business Model Explained: Why India’s Furniture Rental Market Could See Massive Growth

India’s furniture and appliance rental market is gaining momentum as urbanisation, job mobility and changing lifestyles reshape consumer preferences. Geetansh Bamania, CMD & CEO, Rentomojo, explains the company’s rental business model and the opportunity ahead. He highlights how consumers moving to major cities often prefer flexible, furnished living without the high upfront cost of buying furniture and appliances. With around 85% of rental real estate being unfurnished or semi-furnished, Rentomojo aims to offer products such as beds, mattresses, refrigerators and washing machines at affordable rates. Free relocation, repairs, maintenance and upgrades further strengthen its convenience-led rental proposition for urban consumers.