Should You Buy Gold Now? Festive and Wedding Season Strategy Explained

With the festive and wedding season approaching, physical gold and silver demand is likely to remain in focus. Ajay Kedia, MD & Director, Kedia Advisory, explains whether current levels offer an opportunity for buyers planning purchases for weddings, gifting or consumption. He says buyers looking for physical gold need not wait for small price discounts and highlights the potential for premiums to rise closer to Dhanteras and Diwali as demand picks up. Kedia also discusses options such as booking gold or silver now and taking delivery later, while explaining the difference between buying for investment and consumption.