Tyre Prices Set To Surge Again? CEAT CFO On Margin Pressure & Upcoming Price Hikes

Brace for costlier tyres! In an exclusive interaction with Business Today post Q2 FY27 financial results, CEAT CFO Kumar Subbiah reveals that the tyre maker has rolled out an unprecedented 16% to 17% price hike across categories in just the first six months of the financial year. Driven by surging raw material and crude oil costs amid Middle East geopolitical tensions, two-wheelers, passenger cars, and commercial radials have all seen sharp hikes. However, Subbiah warns that tyre prices may rise even further, as input costs are expected to climb another 4% to 5% in Q3. With an additional 6% to 7% hike still needed to fully offset pressures, watch how CEAT plans to navigate market resistance, protect margins, and balance competitive pricing.