
Small and medium-sized businesses (SMBs) have emerged as the largest job creators, posting over 2.1 lakh job listings, including positions exclusively for women.In a significant development for India's job market, Delhivery and Flipkart have announced plans to create over 1 lakh job openings, broadening their recruitment reach beyond metropolitan areas. This move is part of a broader trend of decentralised hiring practices that are reshaping the nation's employment landscape. Apna, a professional networking platform, reported a notable increase in job applications, reaching a record-breaking 1.81 crore in the first quarter of 2025, a 30% rise from the previous year. This surge reflects the overall economic optimism and digital hiring boom across various sectors.
Women and freshers are at the forefront of this employment boom, particularly in Tier 2 and Tier 3 cities. Applications from women for enterprise roles soared by 92%, driven by flexible work options, inclusive hiring practices, and expanded opportunities in sectors like BPO, finance, and HR. Freshers also showed strong participation, with over 66 lakh applications — a 46% year-on-year increase. These developments highlight the growing role of non-metro regions in contributing to India's workforce.