Aditya Birla, Tata Motors, LIC top reputation index: Nielsen

Aditya Birla Group (ABG), Tata Motors and LIC have emerged as top three companies this fiscal out of 40 leading firms in India in terms of reputation, according to a study by information and insights provider Nielsen.

As per Nielsen's Corporate Image Monitor 2012-13, conglomerate ITC ranked fourth while IT major Infosys and Wipro are tied at the fifth spot in the survey, which has been designed to track reputation of leading Indian companies and provide actionable insight that help companies build their corporate brand.

Aditya Birla Group has emerged 'Best in Class' across all the six pillars of Corporate Image, Nielsen said in a statement. The six pillars of Corporate Image comprise product and service quality; vision and leadership; workplace management; financial performance; operating style and social responsibility, it added ABG replaced Tata Motors , which had ranked first in the 2011-12 fiscal, at the top spot for this year.

Tata Motors also shares space with ABG as the 'Best in Class' for product and service quality and vision and leadership, Nielsen said. In the top ten, Infosys has moved up eight places to number five from last year, ITC has moved up four places and is at number four this year.

Reliance Industries occupied the 7th position while FMCG major HUL was at 8th and Tata Steel was ranked 9th. LIC (3rd) and State Bank of India (10th) are new entrants on the list.

"The movement we see in this year's list comes largely from the new entrants State Bank of India and Life Insurance Corporation of India-two public sector units that have been included in the survey for the first time," Nielsen India executive director Dinesh Kapoor said.

Courtesy: Mail Today