The Patel brothers have been a productive lot after their respective exits from Paras Pharma - the company that came out with brands such as Moov, Livon, Krack and Set Wet among others-which was sold to Reckitt Benckiser.
Clearly Patel is seeking maximum mileage and has heavy spends to pump up his brand to draw eyeballs, this being peak cricketing and election season. He has also roped in his son, Shail Patel as a director at AVL to look after day-to-day operations, marketing, brand and product development. In fact, Patel has maximized his former exposure in sales (he was heading Sales in Paras Pharma) and already appointed 800 distributors across India: "We are planning to add another 100 to our field force," he said.
Meanwhile, older brother Girish Patel - who was considered a financial wizard and had stayed invested in Paras till the very end along with private equity firm, Actis - has just bought back stake from Actis in Sterling Hospitals.
He confirmed to Business Today that he has now majority control of the hospital chain and has plans for aggressive expansion, but refused to divulge more details. It is well-known that he intends to build a larger network across major cities in India. But this venture pulls him out of the fast moving consumer good space entirely: "I have nothing to do in the fmcg space," he said.
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