Snapdeal launches findmystyle.in

One of India's leading ecommerce portals, Snapdeal has announced the launch of a new initiative, findmystyle.in. This new platform has been launched for the fashion category for easy product discovery. The product comes from the Multimedia Research Lab, which was inaugurated in September last year.

Findmystyle.in is focused at bringing in-store like experience online. It simplifies search on the basis of pattern, colour, design, etc. At the moment, findmystyle.in directs buyers to Snapdeal for completing the transaction. The company is running it as a pilot at the moment and will test the consumer response before incorporating it with Snapdeal.com.

Anand Chandrasekaran, Chief Product Officer at Snapdeal said, "We are a technology company with a focus on building cutting-edge services and products which make lives of our consumers simpler and convenient. findmystyle.in is powered by advanced computer vision and machine learning algorithms. The feature will further enhance customer experience and make online shopping faster, better and more informative."

Snapdeal plans to spend about $100 million on the Multimedia Research Lab in Bangalore, over the next three years.