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Royal Enfield Shotgun 650 x Rough Crafts sold out in 3 minutes in India — here’s why it’s that special

Royal Enfield Shotgun 650 x Rough Crafts sold out in 3 minutes in India — here’s why it’s that special

Royal Enfield's Shotgun 650 x Rough Crafts sold all 100 units globally — India's 25-unit allocation at ₹5.75 lakh was gone in just 3 minutes after the July 30 online drop opened.

Business Today Desk
Business Today Desk
  • Updated Jul 31, 2026, 3:59 PM IST
100 Units. 9,000 Registrations. 3 Minutes In India.
1/5

Royal Enfield's limited-run Shotgun 650 x Rough Crafts has found all 100 of its owners globally — with the India allocation disappearing in just three minutes after the online drop opened at 7 PM IST on July 30, 2026.

A Collector's Item — 25 Units Per Region
2/5

The motorcycle was positioned from the start as a collector's item, not a volume model. Royal Enfield limited production to 100 units globally — 25 motorcycles each reserved for India, Europe, the Americas and APAC. Each bike carries an individual number, adding exclusivity beyond the standard special edition formula.

₹5.75 Lakh — India's Price For Something Very Rare
3/5

In India, the limited-run model was priced at ₹5.75 lakh (ex-showroom). Registrations ran through the Drop Zone on the RE App and the dedicated website from July 15 to July 30 — with India being the final region to go on sale.

Inspired By The Caliber Royale Custom
4/5

The Shotgun 650 x Rough Crafts is based on the Caliber Royale — a one-off custom built by Taiwanese workshop Rough Crafts. Royal Enfield used the Shotgun 650 as the base and applied design cues from that custom project to create a rare, factory-built limited edition.

Gloss Jet Black, Gold Leaf Stripes And A Brass Badge
5/5

The motorcycle carries a dark colour scheme in Gloss Jet Black and Matt Stealth Black, with a Gold Leaf stripe and subtle grey detailing. Unique touches include a numbered fuel tank and a cast brass collaboration badge — connecting the production bike directly to the original custom inspiration.