Apple treats India as an aspirational market, pricing products for exclusivity, not affordability.
Apple treats India as an aspirational market, pricing products for exclusivity, not affordability.India pays the highest price for the iPhone 17 Pro (256GB) at ₹1,34,900—up to ₹50,000 more than in countries like the US, Japan, or Singapore, according to a LinkedIn post by research analyst Sujay U.
The post compares Indian pricing with:
⦁ USA: ₹96,900
⦁ Japan: ₹85,600
⦁ Singapore: ₹91,200
⦁ UAE: ₹98,200
Despite Apple counting India as one of its fastest-growing markets, Indian consumers shoulder the world’s steepest price tag for the same device. Sujay outlines four reasons behind the premium:
Import duties & GST: India imposes high taxes on imported electronics, directly inflating retail prices.
Lack of large-scale local manufacturing: Despite ‘Make in India’ initiatives, most high-end iPhones are still imported, triggering full import levies.
Luxury positioning: Apple treats India as an aspirational market, pricing products for exclusivity, not affordability.
Currency depreciation: A weaker rupee versus the US dollar worsens the price disparity.
“The irony is that India is one of Apple’s fastest-growing markets, but Indians end up paying the steepest price globally,” Sujay wrote.
He says the pricing gap reflects deeper structural challenges: policy loopholes, tax-heavy import frameworks, and underdeveloped local manufacturing. His final question hits hard: “Shouldn’t a country with such a huge youth population and smartphone demand get better pricing power?”