OnePlus plans to sell one million units by year-end, says Agarwal

Chinese smartphone maker OnePlus has announced the launch of the OnePlus 2 in India in line with the global launch. The smartphone, featuring high-end specs such as 5.5inch full HD display, Snapdragon 810 chipset, 4GB of RAM, 13MP camera with laser focus and dual SIM with 4G LTE support has been priced aggressively at Rs 24,999.

With the OnePlus 2 going on sale exclusively via Amazon.in starting August 11, Vikas Agarwal, General Manager, OnePlus-India talks to Nidhi Singal of Business Today about the company's current plan for the OnePlus 2.

Q. How many units of OnePlus 2 do you plan to sell in India?

A. Currently, we have production as well as supply constraints. So, depending upon the inventory we receive, we will be able to ship the units. We plan to sell one million units of OnePlus One and OnePlus 2 combined by the end of this year (December 2015).

Q. Will you continue with both the models of the OnePlus One - 16GB and 64GB variant or you will discontinue one of them? What about the price drop?

A. No, we will not discontinue any model and will continue to sell both the variants. With the launch of OnePlus 2, we now have three devices in our portfolio. We are working on the price drop for OnePlus One and shall announce a price cut in the coming days.

Q. Are you offering any buyback offers for existing OnePlus One users to upgrade to OnePlus 2?

A. No. It is not feasible for us to launch any such offer at the moment. However, those who wish you buy the OnePlus 2 on priority basis can register for the reservation list. We will share the invite and they will not have to participate in contests to win the invite.

Q. Since Qualcomm Snapdragon 810 chipset has had heating issues, what kind of work have you done to address it?

A. We have worked closely with Qualcomm for the same. The Oxygen OS on which this smartphone runs has been designed in-house. We have also optimised the ROM to work with the Snapdragon 810 chipset so that it doesn't heat up.

Q. What kind of service support do you offer in India?

A. Currently, we have 50 service centres across the country. We have tied up with three service partners. We offer pickup and drop facility in selected cities. There is a centralised contact centre where all the issues are updated from different regions for real-time content sharing. We are closing issues in three to five days, which we plan to bring down to one to three days