Spending growth
Despite the strong sequential uptick, underlying consumption trends remain moderate. The industry continues to show a divergence between robust card issuance and muted spend growth, suggesting that incremental growth is being driven more by new customer additions rather than higher per-user spending.
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Transaction volumes
The total number of credit cards in force reached 118 million, reflecting an 8% YoY increase, indicating continued expansion of the credit card ecosystem. Monthly issuance remained healthy at around 0.9 million cards, highlighting sustained onboarding momentum.
Transaction volumes also remained strong at 574 million, registering 16.9% MoM growth and 25.4% YoY growth. This suggests that while average spending per user remains stable, usage frequency is increasing, pointing to deeper penetration of cards in everyday transactions.
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Mid-sized banks
While large private banks continue to dominate overall market share, mid-sized players are gaining traction. Federal Bank reported a sharp 130% YoY growth in transaction volumes, supported by aggressive card issuance strategies. Similarly, IDFC First Bank recorded 28% YoY growth in cards in force, steadily improving its market position. This indicates a broadening competitive landscape, with smaller banks leveraging targeted strategies to capture incremental market share.
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Spending behaviour
Average spending metrics present a mixed picture. Average spend per card rose 22.8% MoM, reflecting seasonal demand, but remained largely flat on a YoY basis (+0.9%), underscoring the lack of strong consumption growth.
SBI Card stood out again, reporting a 23% YoY increase in average spend per card, indicating stronger engagement among its cardholders. In contrast, ICICI Bank saw flat growth, while Kotak Mahindra Bank recorded a decline in spends, highlighting divergence among top issuers.
Overall, the credit card industry appears to be transitioning from a high-growth consumption phase to a more normalised trajectory. While card issuance and transaction volumes remain healthy, spending growth is stabilising in single digits, pointing to a maturing market environment.