
The total number of policies and schemes issued by LIC also increased by 9.12% to 8.56 lakh in April 2024, compared to 7.85 lakh in April 2023. The country's largest life insurer, Life Insurance Corporation of India (LIC), achieved its highest premium for April 2024, surpassing previous April figures since 2014. The total premium collection for the life insurance industry (private + LIC) surged by 61% compared to April 2023. This strong growth was primarily driven by a 113% increase in premium collection by LIC in April 2024. The total premium collected by LIC in April 2024 was Rs 12,383.64 crore, while the premium collected in April 2023 was Rs 5,810.10 crore. In comparison, the private players reported 16.58% growth to Rs 7875.22 crore.
The company said this remarkable achievement can be attributed to LIC's implementation of innovative marketing strategies and its strong reputation for reliability and customer-centric services. "These factors effectively reached a wider audience, resulting in increased policy uptake and premium collections, contributing significantly to LIC's success in posting its highest premium in 12 years," the company said in a statement.