Yahoo partners with Vserv.mobi

In a bid to monetise its premium mobile inventory across the Southeast Asian markets, Internet ginat Yahoo entered into an alliance with mobile ad firm Vserv.mobi.

"Yahoo Inc has forged a strategic alliance with Vserv.mobi to monetise Yahoo's premium mobile inventory. This partnership will extend across key markets in Southeast Asia including Singapore, Malaysia, Philippines, Thailand and Vietnam," it said in a release on Monday.

With PTI inputs