
It’s market share increased from 7% to 13% from CY 2021 to CY2022.Market uncertainties, weakening Indian currency along with the negative impact of inflation and fear of upcoming recession had led to a plunge in the smartphone shipments in 2022. And while the shipments of mobile phones are expected to fall for the second straight year in 2023, these factors are unlikely to impact Samsung’s dominance in the super-premium (Rs 50,000 to Rs 1,00,000) and ultra-premium (above Rs 1,00,000) smartphone segment in the Indian market.
According to the numbers shared by CyberMedia Research with Business Today, the super-premium segment is growing over 40% year-on-year and the ultra-premium smartphone segment at 94% year-on-year. The new Samsung flagship S23 range, which includes S23, S22 Plus and S23 Ultra, will only fuel this growth further.
On the back of the Galaxy S22 and S22 Plus, Samsung has registered a whooping 156% year-on-year growth in CY 2022 in super-premium smartphone segment. It’s market share increased from 7% to 13% from CY 2021 to CY2022. However, in ultra-premium category of Rs 1,00,000 and above, its share plunged from 42% in CY2022 to 41% in CY2021.