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Amitabh Bachchan withdraws from ad campaign of paan masala brand

Amitabh Bachchan withdraws from ad campaign of paan masala brand

The 79-year-old actor had faced backlash for featuring in an advertisement of a paan masala brand.

Megastar Amitabh Bachchan has withdrawn from an advertising campaign of a paan masala brand and said he has returned the money he received for promoting it.

The 79-year-old actor had faced backlash for featuring in an advertisement of a paan masala brand. Several fans of the screen icon had expressed their displeasure over the actor's decision.

A blog post, addressed by "the office of Mr Amitabh Bachchan", on Sunday night informed that he is no longer associated with the promotions.

"A few days after the commercial was aired, Mr Bachchan contacted the brand and stepped out of it last week. Upon checking why this sudden move - it was revealed that when Mr Bachchan became associated with the brand, he wasn't aware that it falls under surrogate advertising.

"Mr Bachchan has terminated the contract with the brand, has written to them his termination and has returned the money received for the promotion," the post read.

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