Italian fashion giant Gucci is selling a kurta worth Rs 2,55,629 ($3,500). This kurta is described as a 'floral embroidery organic linen kaftan' on the Gucci website. This is an off-white kurta featuring floral embroidered yolk, a neck opening with a self-tie tassel, and patchwork on the sleeves.
As this experiment by Gucci went viral, Indians were far from pleased and one user said that kurtas like these were available at $5 in India. Another user commented that they won't shell out more than Rs 200 for a kurta like this.
From "Gucci selling 'Indian kurta' in the price of gold" to "our Ashokbhai can make this for Rs 500", here's how netizens reacted
Gucci selling an Indian kurta for 2.5 lakhs ? I'll get the same thing for 500 bucks pic.twitter.com/Opw2mO5xnVnalayak (@samisjobless) June 1, 2021
Sarojini Nagar se 250rs Mai milega dost.Shivleen (@shivleenk11) June 2, 2021
A GUCCI kurta of 2.5 lacOT (@BorahaeeS) June 3, 2021
And this is the best they could do....... pic.twitter.com/LjYDbUfPEX
Gucci sweetie I will buy you this exact same kurta from Sarojini market in less than $5. https://t.co/jN7jbmFadiAkanksha Bhatt (@akankshabhatt3) June 2, 2021
Gucci kurta for $3500?! I can have Ashokbhai make this back home for 500 rupees pic.twitter.com/eq3fHIZMjn(@GujuMemes) June 2, 2021
I'm not giving more than 200 for this shit I have like 10 of these wtf https://t.co/v5UZwJL8Xrana happy pride (@lilacniallrry) June 2, 2021
Gucci be selling this kurta for C$ 4,550 and I am like . Who is shelling out that kind of $$$ for a kurta that ammi bought me from Murrees Mall Road for 300 rupees. pic.twitter.com/gxlBHxwpxCT a z e e n (@tazeen) June 2, 2021
This, however, is not the first time that the Italian fashion behemoth has come under fire for cultural appropriation. Back in 2019, Sikhs decried Gucci for its 'Indy Turban', which cost almost $800 each due to the importance of the turban in Sikh traditions.
Sikh Coalition, an advocacy group called Gucci out for cultural appropriation and tweeted, "@gucci @Nordstrom The Sikh turban is not just a fashion accessory, but it's also a sacred religious article of faith. We hope more can be done to recognize this critical context. #appropriation"
American reality TV star Kim Kardashian had also faced the wrath of the netizens for wearing long hoop earrings featuring the 'Om' symbol in a photoshoot. The 'Keeping up with the Kardashians' star was accused of cultural appropriation as 'Om' is extremely sacred, as per Hinduism.
Edited by Mehak Agarwal
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