“Gen Z Wants Change, Not Classics”: Rasasi’s Imtiyaz Kalsekar On The New Fragrance Consumer

BT Davos 2026, Siddharth Zarabi, Group Editor, Business Today, is in conversation with Imtiyaz Kalsekar, Founder & CEO of the Rasasi Imtiyaz Group, on navigating business in a rapidly changing global environment. Kalsekar highlights the growing risk of demand–supply mismatches as consumption patterns shift rather than expand. Focusing on the fragrance business, he explains how pricing power is built through a blend of affordable luxury, innovation, and strong brand recall. The discussion also explores changing consumer behaviour across generations and why physical retail remains critical in an intangible category like perfumes, even as digital channels grow.

SPONSORS:
State Partner: Andhra Pradesh India's Sunrise State 
Exchange Partner: NSE India
Knowledge Partner: Primus Partners
Hospitality Partner: Optimax Aces 
Luxury Partners: Rasasi Imtiyaz Group