
YouTube has been the space for generation of original video content for a while now but after introduction of videos on Facebook, creators have been flocking to the social media network too. While YouTube still remains the platform of choice for most video creators in India as it has a monetisation model in place, Facebook's vast reach is something which most cannot ignore.
According to a recent report by video analytics firm Vidooly, top 100 pages on Facebook India which generate videos clocked over 273 crore in viewership in June and over 52 crore likes. The report, which lists out the creators whose videos garnered maximum number of views in each category, also says that the food and lifestyle are the most popular genres on Facebook India, followed by new age entertainment and traditional entertainment related pages.
