Hero MotoCorp sales defy trend, rise 5.61% in November

Country's largest two-wheeler maker Hero MotoCorp on Monday reported a 5.61 per cent rise in total sales at 5,30,530 units for November this year.

In the same month last year, it had sold 5,02,305 units, Hero MotoCorp said in a statement.

Hero MotoCorp Senior Vice President (Marketing and Sales) Anil Dua said, "Despite a sluggish market environment, we have been able to achieve such robust volumes due to a slew of strategic initiatives that we rolled out. The path-breaking 5-year warranty on our entire range of motorcycles and scooters has received an overwhelming response from our customers, as have our several brand and corporate campaigns," he said.