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Mahindra launches small commercial vehicle 'Jeeto' at Rs 2.32 lakh

Mahindra launches small commercial vehicle 'Jeeto' at Rs 2.32 lakh

The vehicle is the first ever product in its category with a modular range of 8 variants. It comes with two engines-11 HP and 16 HP-to cater to varied needs of the customers.

Photo: www.mahindrajeeto.com Photo: www.mahindrajeeto.com

Mahindra & Mahindra on Wednesday launched all new small commercial vehicle 'Jeeto', with price starting at Rs 2.32 lakh (ex-showroom Telangana).

The vehicle is the first ever product in its category with a modular range of 8 variants and was rolled out from the company's Zaheerabad plant in Telangana.

It comes with two engines-11 HP and 16 HP-to cater to varied needs of the customers.

"At Mahindra, we have regularly created disruptions in the market with our alternative thinking and the Jeeto with its unique value proposition is a clear validation of this philosophy," Mahindra & Mahindra Executive Director Pawan Goenka said.

"With a modular platform, Jeeto is poised to redefine the landscape of the small commercial vehicle industry within India and drive positive change by providing its customers with a higher earning potential", he added.

M&M President & Chief Executive, (Automotive) Pravin Shah said the vehicle will play a significant role in last mile distribution and will be a compelling option for both stand operators and small and medium scale businessmen and traders, with higher earning potential and better mileage.