How Westside Is Redefining Diwali Style?

BTTV’s Aastha Chopra spoke to Umashan Naidoo, Head of Marketing and Beauty at Westside, for a festive chat that was all about fashion, beauty, and the magic of festivals. And of course, a dash of fun and candid moments made this festive shoot sparkle brighter. From how black has gone from a taboo to a must-have in wardrobes, to the rise of beauty as a powerful festive segment, Umashan shared it all with a smile. The conversation drifted beyond trends into how consumer mindsets are evolving around why festivals remain the perfect excuse to experiment, shop, and shine differently each year. Westside is not just selling style it’s shaping how India celebrates it. Listen IN!