
India's drug regulator CDSCO has cancelled the import registration of South Korean cosmetic brand FatX over claims that it could dissolve fat cells, which the regulator found went beyond the permitted scope of cosmetic use. The action also involves Delhi-based importer Techno Mitas Aesthetics, accused of promoting the product with therapeutic claims. Business Today's Sakshi Batra speaks with Neetu Chandra Sharma about the growing scrutiny of Korean beauty brands, consumer safety concerns and the need to verify product labels, intended use and regulatory status. With India's K-beauty market expanding rapidly, misleading claims are drawing closer regulatory attention.