Snapdeal expects Rs 647 crore from electronics sales offer

E-commerce major Snapdeal on Monday said it expects $100 million (about Rs 647 crore) revenue from its electronics sales offer.

"The tremendous support from our sellers enabled us to provide attractive deals and really solid discounts which resulted in this phenomenal response we have received today. We are well on track to reach $ 100 million sales on our electronics Monday sale," Snapdeal Category Management Vice President Rahul Taneja said.

"The trends indicate that there was 10 times growth in orders and 17 times rise in sales," the company said.

"In the large appliances category, air conditioners and washing machines were the top selling products while in the home appliances segment, geysers were the highest selling appliances," it added.

Besides, there was four times growth in mobiles category as 5 mobile phones were sold every second.

The e-commerce firm had announced a special Monday Electronics sale, in which it offered discounts across personal devices, home appliances and other electronic devices.