The world's "most expensive" pair of shoes worth USD 17 million will be launched in the UAE on Wednesday, a media report said Tuesday. The luxury footwear, made from diamonds and real gold, was designed and created over a period of nine months, Khaleej Times reported.
The Passion Diamond Shoes, with a price tag of 62.4 million dirham (USD 17 million), feature hundreds of diamonds, together with two imposing D-flawless diamonds of 15 carats each, the report said.
The pair, created by the UAE-based brand Jada Dubai in collaboration with Passion Jewellers, will be launched at the world's only 7-star hotel, Burj Al Arab, on Wednesday, it said.
The report claimed that the footwear is the world's "most expensive", as previously, Debbie Wingham high heels were considered the most expensive footwear costing USD 15.1 million (55.4 million dirham).
The shoes on display at the launch event is a prototype of 36 EU, but after the sale it will be made for the specific size of the customer that will own the Passion Diamond Shoes.
"Jada Dubai designs only shoes with diamonds. For the launch of our second collection, we wanted to create a piece that is truly unique in the world using very rare diamonds," Maria Majari, co-founder and creative director of Jada Dubai, who designed the shoes, was quoted as saying in the report.
She said that approximately 50 guests including VIPs, ultra-high-net-worth individuals and media are invited for the launch event.
Majari said the USD 17 million price for the Passion Diamond Shoes is fixed and there will be no sales at the event. There is only one pair of shoes that will be made in the specific size of the customer who will buy it.
"There will be only one pair of The Passion Diamond Shoes in the world.
"We had to prototype many shoes in Italy in order to find the perfect shape, perfect heel, the perfect colour for it. Even inside, the logos of both companies are made out gold, which is very thin, so it will be very comfortable for walking," the co-founder said.