Business Today

Auto Slowdown: Facts, numbers, economics belie FM Sitharaman's Ola-Uber argument

Sitharaman's argument that millennials' preference for Ola and Uber is responsible for dismal auto sales was perceived by the auto industry as an excuse for not slashing excise duties to prop up sales - something the government has been hinting at for a week at least

twitter-logoSumant Banerji | September 12, 2019 | Updated 11:30 IST
Auto Slowdown: Facts, numbers, economics belie FM Sitharaman's Ola-Uber argument
FM Nirmala Sitharaman had blamed millennials' preference for Ola and Uber for dismal sales performance of auto industry

Facts, numbers and economics all belie Finance Minister Nirmala Sitharaman's unique -- if not bizarre-explanation to the slowdown in the country's automobile sector. Sitharaman blamed the proliferation of cab aggregators like Ola and Uber and a change in the mindset of millennials for the debilitating decline in car sales.

"The automobile and components industry has been affected by BS6 (emission norms) and the mindsets of millennial, who now prefer to have Ola and Uber rather than committing to buying an automobile," she said in Chennai.

This set the cat amongst the pigeons as the industry saw in the statement an excuse for not slashing excise duties to prop up sales - something the government has been hinting at for a week at least.

But it appears a specious argument. First, sales to all cab companies account for a maximum of 8-10 per cent of overall passenger vehicle sales across companies. Sales to the entire taxi segment at Maruti, India's largest carmaker, is between 5-6 percent and it has not changed in the last one year, implying that sales to cab aggregators have fallen in proportion to the decline in overall car sales. At Hyundai, it is at 3 percent.

In this fiscal so far, passenger vehicles sales have declined by almost a quarter from a year ago. Sales have declined for 10 straight months so far and in 13 of the last 14 months. The industry has been clamoring for a 10 percent GST cut to tide over the crisis. But a number of states opposed a cut and with little elbow room for the centre as well on fiscal mathematics, Ola, Uber and the quirky millennial presents a good excuse.

ALSO READ:Millenials' preference for Ola, Uber responsible for auto crisis, says FM Nirmala Sitharaman

Prima facie, the number of cabs and radio taxis on the road have gone up. Ola for example had 850,000 cars on the road and another 50,000 in the lease model. That number has gone up to 15,00,000 and 100,000 respectively. That is an addition of around 800,000 units. Yet, this does not mean all these are new cars--a substantial number of Ola and Uber vehicles are pre-owned and are often registered on both the platforms. Hence, they may not be displacing a private car that a millennial would have otherwise bought.

"The jury is still out on this. We cannot say anything conclusively," says Shashank Srivastava, head of sales and marketing at Maruti Suzuki India. "The status symbol is still very much there with a new car purchase. Shared mobility maybe having some impact in bigger cities but the broader effects need to be studied further."

Mahindra and Mahindra Managing Director, Pawan Goenka, also said the impact has not been very significant so far "but it may become big in future".

ALSO READ:Auto crisis due to overproduction by players, GST relief not required: Rajiv Bajaj

What is even more interesting is that the slowdown has impacted the business of Ola and Uber this year as well. The aggregators' growth in daily ridership has come down substantially from over 80 percent in 2016 to just 4.5 percent in 2019. The two companies cumulatively undertake about 3.65 million trips everyday today against 3.5 million trips in 2018.

Even car ownership economics do not favour the cab aggregators vs owned car argument. On a unit cost metric basis from an economic standpoint, using shared mobility over owning a car on a regular basis makes sense only for shorter trips of less than 40 kilometres or upto 1,000 kilometers in a month. Taking in account cost of maintenance, ownership, mileage and the salary of the driver, a 20 kilometer trip every day would cost Rs 740 in a personal car against Rs 540 in a cab. The monthly bill for the same trip in a cab will be Rs 13,500 against an expense of Rs 18,160 in a personal car. In the event of a 25 percent surge in price of the trip for a cab, which is not very uncommon during peak hours, the cab bill escalates to Rs 16,875. Beyond trips of 40 kilometers however, owning a car makes all the sense. Somebody who travels long distance of 100 kilometers everyday or 2,500 kilomteres every month would run up a cab bill of Rs 44,000 (Rs 55,000 in surge pricing) against Rs 26,802 in a personal vehicle.

ALSO READ:Auto stocks rally on hopes of GST rate cut; Tata Motors, Eicher, Maruti Suzuki gain up to 10%

This isn't the first time though that the government has used Ola and Uber as a shield to protect itself from sticky topics. In February this year, while countering a leaked NSSO report that highlighted India's unemployment rate had hit a 45 year high, Niti Ayog CEO Amitabh Kant had countered it saying Ola and Uber alone had created about 2.2 million jobs. When the NSSO report was finally released in May, it only corroborated the earlier leaked report.

The claim of cab aggregators creating 2.2 million jobs remains unsubstantiated till date. Just like the cab aggregators causing a slowdown in the automobile industry in the country.

Sitharaman is not alone in her belief though. At the annual Society of Indian Automobile Manufacturers conclave last week, one of India's top private sector bankers Uday Kotak also said cars have lost their status symbol and owning them is no longer attractive to the youth.

"A car was a status symbol when I started my career. But my son is more comfortable with Ola and Uber which is a classic example of capacity utilisation," he said.

Not everybody agrees with that theory though. For one, cab aggregators such as Ola and Uber are yet to reach India's hinterland. So, they can't be blamed for the drop in rural sales. On the contrary, every middle class Indian still aspires to buy a car. "We have 440 million millennials comprising, 30 percent of the overall population and 50 percent of the working population. These people are tech-friendly, value conscious and hence looking for deals, and they play a very influential role. They have very different priorities in life. A large part of the growth in used car sales is being driven by the millennials in the used eco system," says Sunny Kataria, Vice-President, OLX Auto.

"There is a demand for a car at all levels. So even for a 7-8 year old Alto that is going for Rs 70,000-80,000, there is demand for it," Kataria says. "Car at the end of the day is a great asset to have. It is not a product in India to get to merely from point A to point B but it is a statement of aspiration, that you have arrived in life at whatever level. India's personal mobility ratio at about 28 per 1,000 is way below the international average and in this kind of scenario the penetration of Ola or Uber is hardly anything."

With inputs from Shailendra Shukla  

  • Print
A    A   A